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Facebook Ads Attracting International Revenue

June 25th, 2009 by Admin ~ No Comments

If Facebook is international, why not make it easier to attract foreign revenue? Just months ago, everyone was wondering how Facebook made any money. Nobody is wondering that anymore. In fact, now everyone is wondering, “How much money are they actually making?” Just recently, Facebook announced that they would now be accepting foreign currencies.

Formerly, foreign advertisers would simply pay in USD for Facebook banner ads. Not a big deal, but a big enough deal to prevent some companies, especially smaller local companies, from getting their name out on Facebook. With an expanded list of 14 accepted currencies (see list below), that speed bump is gone, and with it, Facebook revenues go up.

How up is up? The books are closed right now, but estimates hover around an increase of half a billion dollars. That will make Mark Zuckerberg (Facebook’s founder and CEO) a very rich man indeed. Currently, Facebook generates the bulk of its revenue from US-based companies purchasing banner ads, a stream of revenue from an advertising deal with Microsoft, and the Facebook Ads self-serve system. By adding 16 currencies to the list, that list may change to feature foreign currency purchases at the top. The most lucrative currency acceptance will, no doubt, be the Euro. In one fell swoop, Facebook has invited revenue from businesses in 16 countries, let alone the 14 in the list below.

Currencies now accepted:
Australian Dollars (AUD)
British Pound (GBP)
Canadian Dollars (CAD)
Chilean Peso (CLP)
Colombian Peso (COP)
Euro (EUR)
Danish Krone (DKK)
Hong Kong Dollar (HKD)
Japanese Yen (JPY)
Norwegian Krone (NOK)
Swedish Krona (SEK)
Swiss Fanc (CHF)
Turkish Lira (TRY)
Venezuelan Bolivar (VEF)

Categories: Business/Finance


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