A deal has been struck between Microsoft and Hewlett-Packard to set Windows Live search as default option on later’s consumer PCs starting in January. The computers will also carry a toolbar that uses Microsoft’s Silverlight in conjunction with Live Search.
This sure is a good way to get some traffic just like Google pays Mozilla to make Google the default search engine for Firefox.
Microsoft has signed an agreement with HP because it cannot just make Windows Live search default in Internet Explorer due to anti-trust concerns.
No detail has been given by Microsoft as to how much it is paying HP but it did call the deal its most significant one to date. Senior Microsoft executives were of the view that the quality of Live Search has improved and it makes sense to start using some marketing dollars to acquire traffic.
According to Kevin Johnson, president of Microsoft’s platforms and services division:
This agreement with HP is a strategic indicator of our increased focus on securing broad-scale distribution for Live Search. This is the most significant distribution deal for Live Search that Microsoft has ever done, and we are very pleased to be partnering with HP to help bring Live Search to millions of consumers across North America.
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