Despite the ongoing economic storms, sales of Macintosh computers seem to be holding steady with average sales of 28 Macs per Apple store per day. This is consistent with rates seen in the months leading up to last year’s holiday shopping season, and indicates that Apple’s computers are still seen as essential purchases in an environment which discourages perceived luxury and novelty purchases.
These numbers come from the findings of Wall Street investment analysts at Piper Jaffray, and are based on in-store observation by a research team, as reported by AppleInsider. A survey in November 2008 found 36 Macs sold per store per day, while last September’s survey found 20 per store per day. The current rate of 28 per store per day is right in between. Piper Jaffray attributes part of the current strong sales to the new iMacs introduced a little more than a month ago.
It’s not all roses, however. iPhone sales seem to have declined 21%, holding steady at 4.4 million for the March quarter. 4.4 million is nothing to sneeze at, however, and sales are sure to tick back up this summer when Apple is predicted to introduce new hardware. Expanding international availability is expected to help sales as well — so even if iPhone sales sag domestically, Apple could continue to ride the iPhone money train for a long time.
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