Adobe Systems Incorporated has teamed up with Google and Yahoo to index flash based websites in a better way by giving them optimized Adobe Flash Player technology.
This new technology will help Google and Yahoo better index dynamic Web content and rich Internet applications (RIA) that include the Flash file format, or Shockwave Flash (SWF).
The new optimized Adobe Flash Player will enhance search engine indexing by uncovering information that is currently undiscoverable by search engines.
According to David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe:
Search engines already index static text and links within SWF files, but until now it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player.
We are initially working with Google and Yahoo! to significantly improve search of this rich content on the Web, and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users.
Google has already begun to roll out Adobe Flash Player technology incorporated into its search engine. It can now better read the content on sites that use Adobe Flash technology, helping users find more relevant information when conducting searches.
Yahoo plans to add the technology to a future update of Yahoo Search. According to Sean Suchter, vice president Yahoo! Search Technology Engineering:
Yahoo! is committed to supporting webmaster needs with plans to support searchable SWF and is working with Adobe to determine the best possible implementation.
Danny Sullivan, editor-in-chief, SearchEngineLand.com was of the view that designers and web developers have long been frustrated that search engines couldn’t better access the information within their content created with flash.
It’s great to see Adobe and the search engines working directly together to improve the situation. The changes should help unlock information that’s previously been ‘invisible’ and will likely result in a better experience for searchers.
he concluded.
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