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Adobe has announced the “Open Screen Project” which will seek to create a consistent runtime environment for rich media across a myriad of devices.

Seems like in future Adobe Flash and Microsoft Silverlight will come head to head and for that purpose Adobe has started this project. May be Adobe wants to be ahead of Microsoft Silverlight by spreading its Flash everywhere and cross platform compitable.

This project is dedicated to driving consistent rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics. The Open Screen Project is supported by technology leaders, including Adobe, ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless, and leading content providers, including BBC, MTV Networks, and NBC Universal, who want to deliver rich Web and video experiences, live and on-demand across a variety of devices.

Adobe will be releasing the file format specifications for Flash (.swf and .flv/f4v) and removing all licensing restrictions involved with the Flash format. In the future, the project will be expanded to include AIR.

The Open Screen Project is working to enable a consistent runtime environment – taking advantage of Adobe® Flash® Player and, in the future, Adobe AIR™ — that will remove barriers for developers and designers as they publish content and applications across desktops and consumer devices, including phones, mobile internet devices (MIDs), and set top boxes.

Specifically, this work will include:

• Removing restrictions on use of the SWF and FLV/F4V specifications
• Publishing the device porting layer APIs for Adobe Flash Player
• Publishing the Adobe Flash® Cast™ protocol and the AMF protocol for robust data services
• Removing licensing fees – making next major releases of Adobe Flash Player and Adobe AIR for devices free