Motorola in UK has teamed up with Paramount Pictures (Paramount Digital Entertainment) to bring full length movies to mobile phone.
It is the first mobile phone maker in the UK to offer full-length movies on its handsets.
Initially there are about 40 movies available including The Italian Job, , Star Trek and Team America: World Police.
These movies won’t be available as a direct download and users will first need to download movies to their PCs from Motorola’s site and then side-load them to their phones. According to Motorola this was necessary because streaming of video on mobile would have been very costly.
Andrew Till, a senior director on Motorola’s multimedia team said:
Sideloading films onto phones from PCs means users avoid expensive data charges for downloading large films directly. The cost, contention and capacity have held back the market in terms of downloading over the air.
Each movie will cost between £5.99 and £8.99 and it is yet to be seen if users want to watch full-length movies on their phone-size screens.
According to Till:
The question everyone asks is whether people will really want to watch full-length films on their phones when they have a 2.4″ screen on their mobile and a 30″ screen at home. But people see video on a mobile in a different way. They want something they can watch while they are on the treadmill, on an exercise bike or while they are commuting when they don’t want a large device. We know from the video consumption on phones that consumers want this.
Currently this service is only available in UK but later it will be extended to France, Germany, Spain and Italy.