Just when we thought the DVD format war is over and users can have a sigh of relief, Toshiba has announced that it is working on an extension to the DVD format which will offer video quality comparable to that produced by Blu-ray and HD-DVD discs.
HD DVD which was designed principally by Toshiba, and was envisaged to be the successor to the standard DVD format lost to Blu-ray in February 2008 after Toshiba abandoned the format, announcing it would no longer develop or manufacture HD DVD players.
HD-DVD was backed by a consortium of companies including Microsoft and Intel while Blu-ray was backed by Sony, IBM, Matsushita, Pioneer and Philips e.t.c. The HD DVD format had suffered as major US film studios backed the Blu-ray format, which is being developed by electronics firm Sony and partners.
This new DVD format will offer video quality comparable to that produced by Blu-ray and HD-DVD discs according to Toshiba.
Japanese daily Yomiuri Shimbun reported that Toshiba plans to begin selling a DVD player based on the new technology within six months and will be backwards-compatible with standard DVD discs. Its price will be lower than Blu-ray sources said.
Some unverified claims also suggest that this new technology would be able to produce much higher-resolution images from existing DVDs. This format relies on a newly-developed large scale integrated circuit chip to rapidly convert the stored video, but no technical details were released.
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