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Misleading PlayStation ad on PC World draws heat

May 13th, 2008 by Kiyani ~ No Comments



A Playstation 3 ad on PC World which shows that it can PlayStation 2 games has been labeled as misleading by the Advertising Standards Authority.

The TV ad for the 60GB PlayStation 3 featured a close-up of the console and a sales assistant saying: “And it plays your PS2 games as well”.

The Advertising Standards Authority upheld a complaint that not all PlayStation 2 games can be played on the PlayStation 3.

PC World replied by saying more and more PS2 games can now be played on PS3. Dixons Store Group who owns PC World said:

Backward compatibility of PS 2 software with the 60GB PS 3 is constantly increasing as more software patch downloads became available via the Sony PlayStation Network.

The ASA ruled that the advertisement was in breach of CAP TV Advertising Standards Code rules 5.1 for misleading advertising and should not appear again in its current form.

Because at the time the ad was broadcast, however, the 60GB PlayStation 3 could play just 80 per cent of PlayStation 2 games, leading the ASA to conclude that the claim was misleading.



Categories: Entertainment ~ Games


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