Yes it’s the name of new website that Honda has recently launched to woo dog lovers. The website contains information on dog friendly cafes, hotels, and dimensions for its cars’ cargo space for storing dog cages.
In 2005 Honda came up with the W.O.W. concept car at Tokyo Motor Show designed especially for dogs.
The idea is the brain child of Teruhiro Murai, an internet marketer at Honda. He got the idea several years ago and owns Murai a golden retriever and miniature dachshund.
This could be a brilliant idea considering Japan has more dogs and cats than children under 15 because of low birth rate.
The website is in Japanese and presents user with information on Honda cars which fare better for ease of removing dog hair, about events where they can test-drive a Honda in the company of their poodle and even view a race where owners and their dogs race each other.
The Honda W.O.W. concept car was designed especially for dogs with detachable, easy-to-clean seats, wooden floors and a netted, built-in pup-crate in the dashboard.
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